Online Bingo and the Network

Online bingo games are very popular in the United Kingdom, especially to women from twenty to twenty five years of age. Such was the popularity of online bingo that huge brands in the United Kingdom like Yahoo!, AOL UK, MSN UK, and Virgin have teamed up with bingo sites because of the lucrative market it can provide to advertisers. Even land-based bingo companies such as Gala Bingo have created an online portal to their games. Statistics show that online bingo are played by women below 50 years old, dispelling the common misconception that bingo is just for the oldies. If you play bingo online, you will notice that most advertisements are targeted toward women because eighty five percent of online bingo players are women. Women dominate the online bingo chat rooms. That is the reason why advertisers have pushed a massive woman-oriented marketing campaign of products on bingo websites.

Most free bingo sites sites are members of bingo networks. The sites belonging to a network has the same bingo rooms, graphics, promotions and CM’s. One advantage of being in a bingo network is the access to White Label Gaming, wherein multiple sites (or front ends) are playing for the same numbers and jackpots. This allows players to win larger prize money (because of the large numbers of people playing) and interact with a larger number of chatters. Although the bingo software is the same for all bingo sites connected in a network, each owner has a free reign on what theme or look it will apply on his/her own site to set them apart from other sites. Most of bingo websites are designed specifically to the dominant market—the women. Some bingo sites set its theme in violet color filled with colorful sparkling stars, or cute animated animals, to attract the female bingo players.

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