Tuesday, June 10, 2008

Crisis Communication

Crisis communications represent the supportive function to management and as such it is responsible for many quite stunning results in companies of Balkan republics in more than one different occasions. We could even go that far to claim that each separate situation that pops out in the media has got at least one professional communication advisor that assists the company in trouble operating through the information chaos. Possibly the crucial veer that issue management experts of the region are witnessing for some time is the change of issue management and PR business from minimizing the damage to preventing it from the start. All those signals are a proof that public relations and strategic communication business has nothing to fear for the future.

Which does not mean a reason for communication experts to lean back in self-satisfaction!
The field of strategic communication is facing prosperity, the market for experienced consultants on specific industry fields is anything but slow in the past few years. It is possible to fence that difficulties for small inexperienced communication companies are increasing.

Returtnig back to business crisis communication, regional expert on strategic communications Božidar Novak finds issue management consultants to be the strategic capital of issue management agency SPEM Komunikacijska skupina. The specialization of strategic communication businesses is opening an era of individual communication consultants communicating directly with the top management of the client, managing client’s communication demands with emphasis on prevention. Resolving many industry communication challenges and in cooperation with advanced research department, PR and PA experts modern experts enable their clients more time for leadership and support their routine management operations. Božidar Novak guidebooks: Krizno komuniciranje in upravljanje nevarnosti (GV;2000) “Crisis communication and issue management.

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